Classifieds are great for low-cost testing.

March 28, 2017 Facebook Twitter LinkedIn Google+ Classifieds

If you wanted to test various elements of a large display ad, it would indeed be costly. The reason is obvious: Each time you test, you’d have to pay for the space of the whole ad. On the other hand, classifieds allow you to inexpensively test copy throughout a series-and at the cost of a single large display ad.