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Classifieds are ideal for testing new concepts.


March 29, 2017 Facebook Twitter LinkedIn Google+ Classifieds


Whenever copywriter Ted Nicholas was brainstorming for a new book title, he used to narrow his list of ideas down to a few titles. Then he would run classifieds and use the titles as headlines for each ad. The ad that pulled the biggest response would provide him with the winning title for his new book.

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